Learn to Persuasively Market Yourself

Let’s face it. Most of us are not natural born salespeople. We generally prefer to go about our business and hope that others will automatically recognize our greatness. Unfortunately, it usually doesn’t work out that way.           

In order to land that perfect job or win that prized promotion, you must persuade others that you are the answer! You need to become an effective salesperson of… YOU!

 The good news is that is that marketing yourself is a learned skill. So if you feel a little inexperienced (or uncomfortable) about putting yourself out there, here are some pointers to help you get started:  

·      Make a list of all of your strengths, qualifications, experiences, and accomplishments

·      Consider why they would be valuable to an employer 

·      Identify some personal stories that convey your attitude, unique achievements, and commitment to excellence

·      Be prepared to convincingly answer questions such as:

o   What value can you bring to the table?

o   What are your strengths and weaknesses?

o   Why should we hire you?

o   What do you consider to be your greatest accomplishments and personal attributes?

o   What motivates you?

o   What are you passionate about?

o   What are your most significant professional qualifications?

o   What’s the most difficult challenge you ever faced, and how did you deal with it?

·      Understand what the employer is looking for (qualifications, etc.). Consider how your assets address their needs. Think of yourself as the solution to their problem.

·      Build a compelling resume that highlights your strongest accomplishments and competitive advantages

·      Network with as many people as you can to receive endorsements and inside connections http://dennistrittin.com/view_blog.aspx?blog_id=139

·      During interviews, be personable, confident but not arrogant, look your interviewer(s) in the eye, repeat their name(s), shake their hands firmly, listen intently, come prepared with questions, show an interest in their company and the job, ask for a business card, promptly send a handwritten thank you note, exhibit confident body language, be yourself, and smile. That’s all!

If you’re able to do the above, you can become successful at marketing yourself. Your ability to answer why you are  the best person for the job is essential and not at all a sign of arrogance!

If someone asked you why you’re the best person for a job, would you be able to answer it with confidence, conviction, and humility? Please share your insights and experiences with us; we’d love to hear your comments below! And share us on your FB page or Twitter feed; we hope you’ll pass this along to your friends, family, and colleagues.

 

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