“A lot of fellows nowadays have a B.A, M.D., or Ph.D.

Unfortunately, they don’t have a J.O.B.”

~”Fats” Domino

Wouldn’t it be nice if employers would appear on our doorstep with lucrative job offers and automatically recognize our greatness? Unfortunately, life doesn’t work that way. But, judging by the horror stories we routinely hear from employers, some are mistakenly acting as if it were true. The fact is, we may have all of the qualifications in the world, but if we don’t know how to effectively market ourselves, we simply won’t land the job. Marketing doesn’t always come naturally to us, but it is a learned skill with proper training.

Based on our conversations with recruiters and young adult applicants, there are some missing ingredients in today’s career readiness training at school and in the home. From recruiters, we hear about poor interview skills, mistake-laden resumes/cover letters, and lacking professional decorum. Meanwhile, students are struggling with networking, taking the initiative, searching for open positions, and persuasively marketing themselves. It needn’t be this way.

With that backdrop, here are our recommendations for developing marketing savvy in your career readiness training:

1. Create a competitive mindset. A winning strategy begins with a winning attitude. Succeeding in today’s job market requires initiative, proactivity, and competitive instincts. In most cases, you’ll be initiating your own job search versus being recruited. And, you can expect to compete against a worthy pool of applicants who all want the same thing. You must stand out!
2. Build a skills inventory. In last week’s blog, we discussed the importance of building your competitive edge. Now, it’s time to get it down on paper. What are your special skills and leadership attributes that make you unique and valuable, especially for the position at hand? What supporting evidence (i.e., accomplishments, recognitions, stories) can you cite?
3. Develop a compelling resume and generic cover letter. Create powerful documents that share your achievements, history, leadership credentials, and competitive edge in a manner that is appealing to potential recruiters. Be sure they are checked and cross-checked to avoid typos and are reviewed by at least one professional adult. Recruiters are perfectionists when reviewing written correspondence!
4. Display a professional social media presence. Create a professional profile in locations such as LinkedIn. And, understand that most recruiters will review your posts and tweets on various social media platforms. Delete any and all posts that may reflect negatively on you in the eyes of a recruiter! And, from now on, consider that a potential recruiter is in your audience when you post or tweet. It’s a great filter.
5. Discover the available job openings. In order to land a great job, you need to know where and how to find them! Familiarize yourself with job posting sources (e.g., Indeed.com, craigslist.org, local newspapers) and with open positions among companies of interest (contained in their website). What job titles best capture your career interest? What companies in your area excite you? Develop a matrix of job openings by title/position and the companies offering them to help direct your search efforts.
6. Tap into your network of ambassadors. These days, the overwhelming majority of positions are filled by individuals who had an “inside advantage.” So, when you identify job openings of interest, explore whether you know someone in that firm who can go to bat for you. This is huge! In addition, be sure that your network of advocates is aware of your job search so they can offer suggestions and valuable connections.
7. Master the interview. Successful interviewing involves preparation, preparation, and preparation. It begins with thoroughly researching the company and the position to help demonstrate your interest and ask compelling questions. When they ask why you’re interested in this position, you’d best have a convincing answer! And, be sure to master the art of the interview by making a great first impression, demonstrating confidence, enthusiasm and likeability, having persuasive answers to likely questions (including why they should hire you!), and displaying professional verbal and nonverbal skills. Role playing is a must! Remember, practice makes less imperfect!
8. Have a good follow up strategy. Personalized, hand-written thank you notes are a must and are to be mailed promptly after the interview. Be sure they know you are interested in the position. Depending on their process, also consider a phone call expressing thanks and interest.

With preparation, training, and practice, your students can successfully market themselves and win the job. Let us know how we can support your career readiness efforts with our What I Wish I Knew at 18 resources. We’re here to help!